“Visit Tampa Bay Launches ‘Florida’s Most’ Campaign to Promote Open-Air Attractions and Activities”

Visit Tampa Bay Launches “Florida’s Most” Campaign to Inspire Travelers

As Florida’s tourism industry begins to reopen, Visit Tampa Bay has unveiled a new campaign aimed at enticing travelers to explore the region’s open-air attractions and activities. The “Florida’s Most” campaign, running through September 30, is targeted at consumers within driving distance of Tampa.

With slogans like “Florida’s Most Fresh-Air Fun” and “Florida’s Most Room to Explore,” the campaign is designed to capitalize on the increasing trend of road travel as people seek a change of scenery and reconnect with loved ones post-quarantine.

Santiago Corrada, president and CEO of Visit Tampa Bay, emphasized the importance of tourism in Hillsborough County’s economic recovery, stating, “We are encouraged to see research that shows an increase in travel intent and we are committed to taking the right precautions to keep people safe while allowing them to get some much-needed fresh air and adventure.”

Produced in partnership with FKQ Advertising + Marketing and Madden Media, the digital campaign will be featured on platforms such as Expedia, Adara, Sojern, Conversant, and Kayak. The goal is to drive immediate and short-term conversions to boost hotel occupancy, revenue, and sales tax revenue growth in the region.

With a focus on regional efforts, Visit Tampa Bay’s Chief Marketing Officer, Patrick Harrison, aims to secure a quicker return on investment and support the local businesses that are vital to the hospitality industry. As travelers seek out new experiences and outdoor activities, “Florida’s Most” campaign hopes to showcase all that Tampa and Hillsborough County have to offer.